More NewsValueClick Folds Rich Media Into Mediaplex

ValueClick Folds Rich Media Into Mediaplex

Though it has long offered rich media, Mediaplex for the first time puts it on par with e-mail, display and paid search functions.

EyeWonder will provide back-end video and rich media support to ValueClick’s Mediaplex platform under a new partnership between the companies. The deal will deliver more consistent reporting between rich media and other channels, they claim.

Mediaplex will add rich media ad creation and management services from EyeWonder to the dashboard of its flagship Mojo Adserver product. ValueClick previously worked with rich media vendors on an individual basis, based on its client’s preferences.

The Mediaplex platform also has display, e-mail, paid and natural search capabilities. It said the bundling of all media types into a single dashboard delivers better and more comparable metrics than analytics showing channels in isolation. “We’re integrating standard and advanced tracking abilities,” said Quick.

EyeWonder will continue to implement video and rich media campaigns. “Everything from pre-sales through implementation and campaign success review includes EyeWonder, every step of the way,” Sean Quick, director of product management at ValueClick told ClickZ News.

Rich media units from EyeWonder include expandable and floating advertisements.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts