More NewsValueClick Network Signs Seven New Advertisers

ValueClick Network Signs Seven New Advertisers

Santa Barbara, CA-based cost-per-click advertising network ValueClick said it has signed seven newadvertisers and is now serving over 12 million advertising banners a day.

Santa Barbara, CA-based cost-per-click advertising network ValueClick said it has signed seven new advertisers and is now serving over 12 million advertising banners a day.

The new advertisers are Columbia House, MasterCard, Visa, Home Arts, Game PC, LookSmart and Wells Fargo.

“Cost-per-click’s inherent measurability, targeting and cost-effectiveness continues to be our strength in attracting major advertisers,” said Brian Coryat, founder and CEO of ValueClick.

Other advertisers on the network include Macy’s, Ask Jeeves, CNet, Salon Magazine, Sony, Intel and Consumer Reports.

Buying options on the ValueClick network include the run-of-network program, for broad reach, and category advertising for tighter targeting. The ValueClick user-distinct categories are: Computers and Technology, Shopping, Sports and Recreation, Women, Art and Humanity, Home and Family, News, Entertainment and Media, Travel, Health, Business and Finance, Education and Science, Games, and Automotive.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts