oCost-per-click ad network ValueClick announced the availability of VisiTrack, a new campaign testing service using a real-time statistics module.
Using VisiTrack, advertisers on the ValueClick Network can monitor the effectiveness of their banner ad campaigns. VisiTrack is a free service offered to advertisers on the ValueClick Network of more than 6,000 Web sites.
“Advertisers are increasing their spending online, with a real focus on the return on investment,” said Brian Coryat, founder and CEO of ValueClick. “VisiTrack will help them increase their return per dollar by monitoring beyond clickthroughs, and looking at sales and leads for the effectiveness of a particular banner.”
VisiTrack uses “cookie” technology to track Web users through to the advertiser’s Web site. By placing a line of HTML code (supplied by ValueClick) on selected pages of the advertiser’s site, the performance data of each banner is measured and recorded. The VisiTrack results show how many clickthroughs, leads, and sales each banner generated.
ValueClick says it registers more than 3.5 million impressions per day across its network.
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