Microblogging site Twitter will soon allow users of its six-second video-sharing app Vine to create their own vanity URLs for their profiles, starting December 20, 2013.
Owners of verified Twitter accounts will be the first to take advantage of the new feature, starting at 9am PST or 5PM GMT on Friday. However, “normal” users will be able to do so three days later on 23 December.
Akin to past efforts by other popular social media sites such as Facebook and Google+, the Vine vanity URL will appear as “vine.co/(username)” and makes it much easier for users to be discovered, Twitter said in an email to The Next Web.
“Like your Twitter profile, a vanity URL offers the ability to share profile pages easily,” Twitter said in the email, adding that the URLs were optional but could only be registered by existing Vine users.
To acquire a unique username, users must log in to their Vine account and there will be a page of instructions on how to register profile URLs. Twitter will automatically reserve profile URLs that “mirror verified Twitter @usernames”, so even secure usernames will need to be claimed by registering.
As well as launching vanity URLs next week, Twitter has also announced that Vine is finally available to Android 2.3 Gingerbread users – for those still using smartphones that are over two years old, or those too lazy to upgrade to the latest version of the mobile operating system. The app is available to download now for Gingerbread users from the Google Play store. µ
This article was originally published on the Inquirer.
Digital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should we expect? Trusted Media Brands asked 300 ... read more
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?