The exclusive online advertising sales agreement gives WebRep advertisers an opportunity to have a presence on the online version of Variety, one of the most recognized names in entertainment news, the company said.
Launched in December 1995, WebRep clients include Business Wire, Kiplinger OnLine, UltimateTV and Entrepreneur Magazine Online.
Updated daily, variety.com offers box office figures, breaking news, insider coverage of awards, film festival coverage, film, television, theater and music reviews by top editors, along with a calendar of industry events. The free, searchable content is posted the evening before the print version is distributed, a strategy that has attracted close to 2 million page impressions per month since its launch in early January of this year.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more