The exclusive online advertising sales agreement gives WebRep advertisers an opportunity to have a presence on the online version of Variety, one of the most recognized names in entertainment news, the company said.
Launched in December 1995, WebRep clients include Business Wire, Kiplinger OnLine, UltimateTV and Entrepreneur Magazine Online.
Updated daily, variety.com offers box office figures, breaking news, insider coverage of awards, film festival coverage, film, television, theater and music reviews by top editors, along with a calendar of industry events. The free, searchable content is posted the evening before the print version is distributed, a strategy that has attracted close to 2 million page impressions per month since its launch in early January of this year.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.