The exclusive online advertising sales agreement gives WebRep advertisers an opportunity to have a presence on the online version of Variety, one of the most recognized names in entertainment news, the company said.
Launched in December 1995, WebRep clients include Business Wire, Kiplinger OnLine, UltimateTV and Entrepreneur Magazine Online.
Updated daily, variety.com offers box office figures, breaking news, insider coverage of awards, film festival coverage, film, television, theater and music reviews by top editors, along with a calendar of industry events. The free, searchable content is posted the evening before the print version is distributed, a strategy that has attracted close to 2 million page impressions per month since its launch in early January of this year.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.