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    'Variety Show' TV Ads Tout Amazon.com

    Amazon.com launched a holiday advertisingcampaign with five television ads using a "Variety Show" format that it hopeswill convey the ease and simplicity of online shopping.

    Author Date published November 17, 1999 Categories

    Amazon.com launched a holiday advertising campaign with five television ads using a “Variety Show” format that it hopes will convey the ease and simplicity of online shopping.

    The campaign was created by the San Francisco office of FCB Worldwide.

    Spending was not disclosed.

    The ads use a men’s chorus singing original songs and was “designed to recreate the authentic look and feel of a 1970s ‘Variety Show,'” using “simplicity, humor and catchy tunes to leave a smile on customers faces,” Amazon said.

    The advertising focuses on the wide selection of gifts — especially toys — available on Amazon and the simplicity of shopping online. The ads debuted on ABC’s “Monday Night Football” and will continue on broadcast and cable networks over the next six weeks.

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