More News‘Variety Show’ TV Ads Tout Amazon.com

'Variety Show' TV Ads Tout Amazon.com

Amazon.com launched a holiday advertisingcampaign with five television ads using a "Variety Show" format that it hopeswill convey the ease and simplicity of online shopping.

Amazon.com launched a holiday advertising campaign with five television ads using a “Variety Show” format that it hopes will convey the ease and simplicity of online shopping.

The campaign was created by the San Francisco office of FCB Worldwide.

Spending was not disclosed.

The ads use a men’s chorus singing original songs and was “designed to recreate the authentic look and feel of a 1970s ‘Variety Show,'” using “simplicity, humor and catchy tunes to leave a smile on customers faces,” Amazon said.

The advertising focuses on the wide selection of gifts — especially toys — available on Amazon and the simplicity of shopping online. The ads debuted on ABC’s “Monday Night Football” and will continue on broadcast and cable networks over the next six weeks.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts