Vaseline Takes On Groundhog Day

When you hear Groundhog Day, is Vaseline the first thing you think about? Me either. But Vaseline sees the connection: if winter is longer, everyone needs more moisturizer. Hence the brand’s “Moisture Obsessive” groundhog game where you get to throw snowballs at Punxsutawney’s favorite pet Phil, and some of the locals. Parent company Unilever promises to give every American a free bottle of lotion if Phil sees his shadow on Thursday.

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