The company is hoping to reach professionals and people who work in human resources.
Vault.com began its search with eight agencies, and narrowed it down to three, including Bozell and Hampel/Stefanides, before picking Mad Dogs & Englishmen.
The company didn’t disclose how much it would be spending in the brand-building and consumer awareness effort, but noted that the money was coming from a $9 million round of financing that it closed late last year.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more