The company is hoping to reach professionals and people who work in human resources.
Vault.com began its search with eight agencies, and narrowed it down to three, including Bozell and Hampel/Stefanides, before picking Mad Dogs & Englishmen.
The company didn’t disclose how much it would be spending in the brand-building and consumer awareness effort, but noted that the money was coming from a $9 million round of financing that it closed late last year.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.