The company is hoping to reach professionals and people who work in human resources.
Vault.com began its search with eight agencies, and narrowed it down to three, including Bozell and Hampel/Stefanides, before picking Mad Dogs & Englishmen.
The company didn’t disclose how much it would be spending in the brand-building and consumer awareness effort, but noted that the money was coming from a $9 million round of financing that it closed late last year.
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