Three-year-old Internet videocasting company Veoh Networks has hired two online advertising veterans to its sales staff and is preparing to open an office in New York City.
The privately-held, California-based company said it snagged Michael Henry from Dow Jones and Ron Carpinella from Google.
Henry, who was VP of integrated corporate sales and marketing at Dow Jones, joins as senior vice president of advertising sales. He will be based in New York and oversee the opening of a new Veoh office here.
“When Mike joined Dow Jones, they were in the process of inventing the online marketing opportunity for advertisers with the Wall Street Journal,” said Veoh CEO Steve Mitgang. “We are in a similar phase. What will be the new constructs, the new methodologies and ways to engage marketers? I think there’s a parallel in his experience that actually works well for us.”
Carpinella, hired as Veoh’s director of Eastern sales, led Google’s southern United States sales and operations.
“While online video advertising is maturing as an industry, it is still relatively new,” said Mitgang, who himself came to Veohin July from Yahoo following a wide-ranging staff reorganization. He added hiring seasoned vets is essential because Veoh doesn’t want to “re-learn some of the basic things we all understand” about advertising. “We want to take that learning, apply it here and find out what’s unique about this environment… to really build the connections between brand and audience.”
Veoh reports its audience has grown an average of 20 percent monthly during the past year, reaching 23 million unique monthly viewers.