In the two weeks following its introduction, iPhones on the Verizon network accounted for around 5 percent of ad impressions served to the device, according to data from Millennial Media.
Growing steadily since the launch of the Verizon handset on February 10, the company reported a 4.5 percent portion of ad impressions were served to it on February 24. The iPhone is only currently available from two U.S. providers, indicating devices on the AT&T network must therefore have accounted for the remaining 95.5 percent of impressions that day.
Given that the majority of advertisers target by application or website, rather than by carrier, the data gives an insight into Verizon’s early sales of the Apple device, suggesting around 5 percent of U.S. iPhones could be currently running on the Verizon network.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design.
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