Verizon Scores Distribution Deal with AltaVista

SuperPages.com elbows its way onto another portal, in its quest for greater reach.

Verizon’s Information Services division has chalked up another distribution deal for its SuperPages.com online directory, forging an agreement to be the exclusive provider of yellow pages and white pages listings for CMGI’s AltaVista search site.

The SuperPages.com listings will supplant those of WorldPages.com, which was recently acquired by TransWestern Publishing Company. WorldPages.com had been providing listings for AltaVista since September 2000.

The announcement follows the Dallas-based company’s deals to provide online directory services to InfoSpace and MSN. It already serves as the back-end to listings on Excite, Lycos, Ask Jeeves, HotBot, BigFoot, the AOL Service, AOL.com, and Digital City.

“Our relationship with AltaVista is one more way to grow the number of visitors and page views for SuperPages.com,” said Patrick Marshall, group vice president of marketing for Verizon Information Services. “By increasing our usage and reach, we are increasing the potential value for SuperPages.com advertisers.”

Like other companies such as GoTo.com, SuperPages.com has focused on making distribution partnerships with the portals that already draw in sizeable numbers of visitors, rather than on driving traffic to its own branded site, saving marketing dollars in the process. Although terms of the AltaVista deal weren’t disclosed, presumably it would involve some type of revenue share on the advertising dollars generated from AltaVista site visitors.

SuperPages.com, which was formed when the merger of GTE and Bell Atlantic resulted in the combination of Bell Atlantic’s BigYellow.com with the existing SuperPages.com site, has lately been making a big push, getting promotion through a sizeable advertising campaign that launched in early June.

Verizon Information Services has also been aggressively pursuing deals to get its listings more widely distributed, efforts which include expanding its offering to wireless devices on Palm.net and on a WAP site. With this latest alliance, SuperPages.com now provides Yellow Pages services to seven of the top 15 Internet sites, as ranked by Media Metrix in May 2001.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource