VerticalResponse, Inc. provides self-service and customized direct marketing solutions, allowing small and medium-sized businesses to build, control, and measure their own direct marketing campaigns. The company’s flagship product, iBuilder, is an intuitive Web-based direct marketing solution. It helps customers deliver email marketing campaigns and printed postcard campaigns for delivery through the U.S. Postal Service. Build opt-in mailing lists, publish online newsletters, and manage direct email advertising campaigns from your browser. There’s no software to download and no upfront or monthly fees.
With iBuilder, you can:
- Create, deliver, and receive reports on email.
- Create, print, and prepare to mail postcards.
- Manage your mailing list.
IBuilder also offers list-building and -cleaning tools.
In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web traffic and email opens, and become a major influence on offline sales.
Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention and keep them reading. So how can you craft a hook that does just that?
When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles conversion copywriters use when creating subject lines that get opened.
If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.