VerticalResponse, Inc. provides self-service and customized direct marketing solutions, allowing small and medium-sized businesses to build, control, and measure their own direct marketing campaigns. The company’s flagship product, iBuilder, is an intuitive Web-based direct marketing solution. It helps customers deliver email marketing campaigns and printed postcard campaigns for delivery through the U.S. Postal Service. Build opt-in mailing lists, publish online newsletters, and manage direct email advertising campaigns from your browser. There’s no software to download and no upfront or monthly fees.
With iBuilder, you can:
- Create, deliver, and receive reports on email.
- Create, print, and prepare to mail postcards.
- Manage your mailing list.
IBuilder also offers list-building and -cleaning tools.
As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't.
There are so many ways in which email continues to develop and progress, but in one way email still lives in the last decade.
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success.
As the United States makes way for a new resident in the White House, I've been thinking about the election that led up to it. Others have pontificated about the impact email had on the presidential campaigns, but I'm not buying any of it.