More NewsViacom Still Would Love a YouTube Deal

Viacom Still Would Love a YouTube Deal

As some industry watchers believe, Viacom's takedown order against YouTube earlier this month could simply be a negotiating tactic

viacomlogo_new.pngAs some industry watchers believe, Viacom’s takedown order against YouTube earlier this month could simply be a negotiating tactic. Indeed, I spoke with Viacom VP Corporate Communications Jeremy Zweig last week, and he told me, “We were sort of hoping throughout the process that we could arrive at some sort of deal with YouTube…and realized lately they weren’t moving particularly quickly.”

The company was looking for YouTube to help protect its copyrighted material, as well as help monetize it. Though YouTube pretty much denied it when I spoke with them last week, I wouldn’t be surprised if the removal of popular YouTube clips of Viacom shows like “The Daily Show,” “Colbert Report,” “South Park” and “Laguna Beach” cuts into YouTube’s traffic numbers.

This isn’t the first time Viacom has sent removal requests YouTube’s way, Zweig said. “These are actions that we took before,” he said. As reported in my piece today about Viacom’s recent digital muscle-flexing, “Viacom has made similar requests of YouTube in the past involving deletion of ‘several thousand’ videos. This time, he said, Viacom sent YouTube 100,000 separate removal notices.”

Evidently, Viacom had help doing it, working with other parties to identify copyrighted material on various sharing sites.

So, back to the negotiations. As Zweig added, “We would love to do a deal with [YouTube], but it became clear they weren’t prepared to do one imminently.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts