Viacom to Buy Xfire for $102M
MTV Networks will bundle the company into its portfolio in time for the upfront.
MTV Networks will bundle the company into its portfolio in time for the upfront.
Viacom signed a deal to acquire Xfire Inc., owner of a social media application and Web site for hardcore gamers, for $102 million.
The company will be housed within Viacom’s MTV Networks family of Web holdings, which also includes Neopets, GoCityKids.com, iFilm, GameTrailers.com, MTV’s Overdrive and Comedy Central’s MotherLoad.
A spokesperson said that while Xfire has established relationships with advertisers, MTVN also plans to include Xfire in its portfolio during the upcoming TV upfront season.
“This is appealing on a lot of different levels,” she said. “We are going to close on this deal as soon as possible so that we can sell on it during our upfront. The multiplatform, integrated ads are everywhere in our brands.”
The biggest piece of Xfire’s business is a downloadable chunk of ad-supported software that lets gamers connect with one another and track their stats within various video game titles. Xfire users can see who among their contacts is online, then chat with them or join them in game play, among other activities.
Founded in 2004, Xfire has approximately four million registered users, of which one million are active. Members average 91 hours of activity per month, and over three hours per session. Xfire Inc. also has a Web site with discussion forums and a file download service that offers game demos, patches and trailers.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article