Viacom to Monetize Archived TV/Film through Joost
Continuing its forceful push to boost its presence in the online video sphere, Viacom has announced a deal with the soon-to-launch video site Joost
Continuing its forceful push to boost its presence in the online video sphere, Viacom has announced a deal with the soon-to-launch video site Joost
Continuing its forceful push to boost its presence in the online video sphere, Viacom has announced a deal with the soon-to-launch video site Joost. Viacom hasn’t shared much by way of detail; however, I did speak with VP Corporate Communications Jeremy Zweig who said “several hundred hours of [Viacom] TV and movie content” will be up on Joost when it goes live, possibly next month.
“It’s not a trial; it’s the real thing,” Zweig told me earlier today. “It’s another aspect to our digital strategy.”
Unlike Viacom’s own online properties, Joost will feature full-length television shows and flicks. “It’s really designed for long-form content as opposed to clips,” he added. “For us that means we can monetize a lot of our archive material that we haven’t been able to do on an ad-supported basis.”
As for the ads, the revenue share structure has not been disclosed. Viacom will most likely sell the ads seen on Joost, that way the firm “would be able to sell multiplatform” ad packages, said Zweig.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article