Contextual video ad network Vibrant Media will deliver video ads for an online campaign launched in conjunction with the Campbell Soup to generate support for the National Association of Letter Carriers’ (NALC) Stamp Out Hunger! food drive.
The Harlem Globetrotters star in the PSAs which ask donors to leave food items in non-breakable containers by their mailboxes prior to regular mail delivery on May 12. The nation’s 230,000 letter carriers will collect the donations and deliver them to food banks.
Vibrant will deliver the video ads when users mouse-over the double-underlined word “hunger” in Web content. Online spots will drive viewers to the Stamp Out Hunger! Web site.
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