More NewsVibrant Media Teams with Campbell’s Soup, Mailmen & Globetrotters to Fight Hunger

Vibrant Media Teams with Campbell's Soup, Mailmen & Globetrotters to Fight Hunger

Contextual video ad network Vibrant Media will deliver video ads for an online campaign launched in conjunction with the Campbell Soup to generate support for the National Association of Letter Carriers’ (NALC) Stamp Out Hunger! food drive. The Harlem Globetrotters star in the PSAs which ask donors to leave food items in non-breakable containers by their mailboxes prior to regular mail delivery on May 12

campbells-soup.jpgContextual video ad network Vibrant Media will deliver video ads for an online campaign launched in conjunction with the Campbell Soup to generate support for the National Association of Letter Carriers’ (NALC) Stamp Out Hunger! food drive.

The Harlem Globetrotters star in the PSAs which ask donors to leave food items in non-breakable containers by their mailboxes prior to regular mail delivery on May 12. The nation’s 230,000 letter carriers will collect the donations and deliver them to food banks.

Vibrant will deliver the video ads when users mouse-over the double-underlined word “hunger” in Web content. Online spots will drive viewers to the Stamp Out Hunger! Web site.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

6d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts