ClickZ speaks to Sid Shah, director of business analytics at Adobe and gets his views on the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns, as well as easier management.
Shah also comments on the importance of mobile for Adobe. We are living in a multi-screen world, he says, and soon enough, Adobe will build every product with a multi-device capability.
Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of overall ... read more
Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in.
There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analysing the most popular ... read more
If you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to ... read more