ClickZ speaks to Sid Shah, director of business analytics at Adobe and gets his views on the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns, as well as easier management.
Shah also comments on the importance of mobile for Adobe. We are living in a multi-screen world, he says, and soon enough, Adobe will build every product with a multi-device capability.
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
All restauranteurs have plenty to learn from a gastronomic tour of top chef’s mobile sites.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more