ClickZ speaks to Sid Shah, director of business analytics at Adobe and gets his views on the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns, as well as easier management.
Shah also comments on the importance of mobile for Adobe. We are living in a multi-screen world, he says, and soon enough, Adobe will build every product with a multi-device capability.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?
Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design.