ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass.
Nelson says that Omnicom is pushing its core-portfolio company’s to become more digitally centric. “We are definitely seeing a digital acceleration… we are trying to do more media mix models,” he says.
Wilkins talks about the success of a campaign launched by Critical Mass mid-last year. Following the reveal of the 2013 Nissan Pathfinder concept, the agency debuted a fully immersive experience of the vehicle’s interior, fueled by an innovative use of Microsoft’s Kinect for Windows technology.
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
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