ClickZ’s Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency’s partnership with Adobe. MRM has worked with Adobe for two years and has enjoyed a successful collaboration during that time.
According to Jacobs, the new Adobe Marketing Cloud, has “finally brought to the world, exactly what solution providers needed in order to deliver”.
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?