ClickZ’s Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency’s partnership with Adobe. MRM has worked with Adobe for two years and has enjoyed a successful collaboration during that time.
According to Jacobs, the new Adobe Marketing Cloud, has “finally brought to the world, exactly what solution providers needed in order to deliver”.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
What’s behind a successful data-driven marketing strategy?
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?