#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever. John Lee, digital marketing manager at Webtrends explains the idea behind the infamous pink shoes that had everybody talking (and tweeting).
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
What’s behind a successful data-driven marketing strategy?
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?