#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever. John Lee, digital marketing manager at Webtrends explains the idea behind the infamous pink shoes that had everybody talking (and tweeting).
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?