Following up on the recent Federal Trade Commission workshop on native advertising and the Interactive Advertising Bureau’s timely release of its Playbook to standardize publishers’s native ad practices, ClickZ speaks with Michael Lebowitz, chief executive of the agency Big Spaceship. Lebowitz sits on one of IAB’s main committees, whose recommendations are taken into account by the IAB’s Native Advertising Task Force.
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person.
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US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people