VIDEO: Big Spaceship’s Michael Lebowitz on Native Advertising

Following up on the recent Federal Trade Commission workshop on native advertising and the Interactive Advertising Bureau’s timely release of its Playbook to standardize publishers’s native ad practices, ClickZ speaks with Michael Lebowitz, chief executive of the agency Big Spaceship. Lebowitz sits on one of IAB’s main committees, whose recommendations are taken into account by the IAB’s Native Advertising Task Force.

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A photograph of various brightly-coloured billboards at night in Japan.
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