MediaVideoVIDEO: Building an Influential Brand

VIDEO: Building an Influential Brand

In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their insights into how brands can become or stay influential in their industry.

At Advertising Week last week, Mark O’Brien, president of DDB North America, sat down with ClickZ to discuss some strategies brands could use to further their influence in the industry.

In this video interview, O’Brien gives his definition of “influential,” and cites some case studies that show how brands can grow from average to influential.

Using the example of U.K. subsidiary Adam & Eve DDB, which won Virgin Atlantic’s advertising pitch in August of this year, and is going to develop a content and social-led strategy for the airline, O’Brien explains why brands should use content and social to drive their influence.

To give a brand’s perspective, Rob Horton, vice president of marketing at Glidden, a division of PPG Industries, one of the largest paint manufacturers in North America, also chatted with ClickZ about how to build an influential brand.

In this video interview, he talks about Glidden’s marketing approach, as well as how to manage your reputation if you make mistakes on the road to becoming influential.

Related Articles

What is intelligent content, and how can it future-proof your content marketing?

Content Marketing What is intelligent content, and how can it future-proof your content marketing?

1y Rebecca Sentance
Facebook goes after clickbait headlines - five tips to maintain reach

Content Marketing Facebook goes after clickbait headlines - five tips to maintain reach

1y Tereza Litsa
"Video is the new blogging": Animoto's Cynthia Knapic on the latest video trends

Mobile "Video is the new blogging": Animoto's Cynthia Knapic on the latest video trends

1y Tereza Litsa
What makes videos effective on Twitter?

Social What makes videos effective on Twitter?

1y Tereza Litsa
Five ways President Trump takes advantage of social media

Content Marketing Five ways President Trump takes advantage of social media

2y Bob Cargill
Why brands should care about brand safety in mobile advertising

Display Advertising Why brands should care about brand safety in mobile advertising

2y Andy Favell
Facebook reveals it miscalculated even more metrics

Analytics Facebook reveals it miscalculated even more metrics

2y Al Roberts
Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock

Content Marketing Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock

2y Rebecca Sentance