VIDEO: ClickZ Talks Big Data With BBDO

BBDO is big on big data. The creative agency uses consumer behavior data, purchase data and other data to inform campaigns targeted to key audiences, yet with universal appeal. Melanie White, ClickZ’s special projects editor, chatted with Mark Himmelsbach, BBDO’s director of digital strategies, North America, at the agency’s New York offices about the data effect.


Related reading

Flat design modern vector illustration concept of website analytics search information.
Website landing page vector graphic
Vector graphic of a laptop surrounded by random items intended to illustrate measurement, such as a crane (which is lifting a video thumbnail into the air), a lightbulb, a pair of compasses, a cog, a ruler and a pencil.