VIDEO: ClickZ Talks Big Data With BBDO

BBDO is big on big data. The creative agency uses consumer behavior data, purchase data and other data to inform campaigns targeted to key audiences, yet with universal appeal. Melanie White, ClickZ’s special projects editor, chatted with Mark Himmelsbach, BBDO’s director of digital strategies, North America, at the agency’s New York offices about the data effect.

 

Related reading

global_canon_browser
A push message should link the user to a meaningful page where they can learn more about your offer.
Glittering cloud with electric neurons
Businessman holding a smartphone, with a visual representation of cloud computing, a little white cloud connected to various icons, hovering above it.