ClickZ’s Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore.
Hafiz gives his thoughts on the most important metrics to look at from a mobile app perspective, as well as the largest mistakes he believes marketers make in mobile measurement. He also reveals the brands/ industry that he believes are executing mobile really well.
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
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