ClickZ’s Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore.
Hafiz gives his thoughts on the most important metrics to look at from a mobile app perspective, as well as the largest mistakes he believes marketers make in mobile measurement. He also reveals the brands/ industry that he believes are executing mobile really well.
Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design.
As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with ... read more
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