VIDEO: Content Marketing Winners and Losers With Lee Odden

ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Odden, companies often produce too much content, rather than less of what really matters for their customers.

Odden also gives an example of a brand that he believes to be winning in its approach to content marketing, as well as another that is making him “cringe.”

Related reading

Overhead view of a row of four business people interviewing a young male applicant.