The video above explores Ralph Lauren’s exclusive September sponsorship of the New York Times iPad app, which went live on Thursday.
The fashion brand has bought out the app’s inventory for the entire month as part of a deal that will also provide non-subscribers with unlimited access to several sections. But perhaps the most interesting aspect of the sponsorship is a live video event scheduled for September 15, when Ralph Lauren will stream its Fashion Week runway show within the app.
On a creative level, the campaign is lavish and elaborate. At least four Ralph Lauren ad executions appear on article pages; tapping them takes readers to a branded experience that uses a tablet magazine format to present photo essays, videos, and a “Letter from Ralph.”
AdAge first reported the sponsorship.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design.
As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with ... read more
How are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey?