Cutting short all speculation, Steve Pacheco, director, Advertising at FedEx says that the shipping company is not to be expected back in the ad game of the SuperBowl this year.
Speaking to ClickZ in an exclusive interview ahead of the Ad Club of New York event last week honoring him with the 2013 Advertising Person of the Year award, Pacheco shared his views on advertising in the age of context, and gave a few pointers as to where FedEx will be putting its efforts in the year to come.
(Still) No SuperBowl for FedEx but yes, big time sports sponsorships, and a big push in social media too. Since it retired from producing SuperBowl ads back in 2009, the question has shifted from “when” to “whether” FedEx would come back.
The company has been reallocating its budgets, successfully conducting campaigns on the sidelines and encountering increasing levels of engagement.
Looking ahead at FedEx’s strategy, Pacheco says that sports sponsorships will get a subsequent boost next year. See the video as he goes into details of that plan.
But first, he started out by sharing with us the campaign he is the most proud of.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.
Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.