Video: Gawker's Lowbrow Pitch to Advertisers

After a year of retrenchment that saw the shutdown or sale of several sites and the absorption of tech gossip rag Valleywag into its flagship property, one might expect Gawker Media to soften its corrosive tone -- or at least to downplay it to potential advertisers

After a year of retrenchment that saw the shutdown or sale of several sites and the absorption of tech gossip rag Valleywag into its flagship property, one might expect Gawker Media to soften its corrosive tone — or at least to downplay it to potential advertisers. Not so. The below video, which Publisher Nick Denton describes as “the core of our media kit,” shows Gawker’s sales team still proudly wears the mantle of mean-spiritedness.

Update: My friends at Gawker have just taken me to task for the coldness of this post, so let me just clarify that I actually like this video.

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