VIDEO: Head of Facebook’s Atlas Speaks About Revamped Platform for Ads

Perhaps the biggest news so far at this year’s Advertising Week is Facebook’s relaunch of Atlas. Erik Johnson, head of Atlas at Facebook, chatted with ClickZ about Facebook’s “people-based marketing,” Atlas’ improved tracking and targeting capabilities, and why Atlas could be revolutionary in a post-cookie world.

In this video interview, Johnson details how Atlas works, explains what makes this advertising platform different, and discusses how it could change the mobile marketing landscape.

 

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