“In order to be irreplaceable, one must always be different.”
“A girl should be two things: who and what she wants.”
Coco Chanel was a French designer famous for her timeless yet simple designs. More than that though, Chanel was named one of the most influential women of the 20th century. And that is exactly who inspired Shelley Zalis, chief executive, Ipsos Open Thinking Exchange (OTX), to create the ‘Ipsos girls lounge’, a social place to hang for ‘women ambassadors’ in marketing, and much more.
Zalis explains the origins of the girls lounge; a place that started off as a slumber party for a handful of women in a single room at Consumer Electronics Show (CES) and has now grown to a somewhat association, with 1,400 C-Suite females passing through it at every industry conference, sharing inspiration.
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will expand its pre-roll video ad product to live and replay Periscope streams.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.