Cannes, France– At Yahoo’s annual beach party here, a small team of sand sculptors constructed a fleeting tribute to global clients like Chevy, Gillette, Coca-Cola, and Axe.
The pyramid-shaped “brand castle” towered over Yahoo’s beach party, where advertisers and agency execs including Jeff Goodby of Goodby, Silverstein & Partners mingled and ate. Each year, the mid-week event aspires to provide a relaxing break from the chaos of the Palais de Festivals.
In the video below, Yahoo CMO Elisa Steele talks with ClickZ about the idea behind the castle and her packed Cannes Lions session with Ben Stiller. After watching the video, scroll down to view an embedded photo slide show.
Photos from the party:
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