They share their views on the importance of innovation in marketing and advertising. And they also explain, among other things, Isobar’s choice to partner with MIT Media Lab, and what it means for them and for business.
Next week’s Isobar U.S. interview will tackle the tricky question of the chief information officer-chief marketing officer couple, as digital has brought data and creativity together in a way that has never been seen before.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.