In this second installment of ClickZ’s interview with co-chief executives Geoff Cubitt and Jeff Maling from digital marketing agency Isobar, the two address the tricky issue of the improbable chief information officer-chief marketing officer couple. The challenge is just as new as it is huge, with digital bringing together data and creativity and thus forcing two opposites to work together hand in hand.
Next week’s Isobar US interview will be the last of the series. We will have Cubitt and Maling elaborate on what they think will be the biggest trend in marketing in the next 10 years. Stay tuned and let us know in the comments what you thought of this topic!
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.