VIDEO: Localizing Groupon for Indonesia
Indonesia's landscape is possibly the most attractive in the world. In this video, the Groupon Indonesia chief executive explains why and how the daily deals site localizes for the country.
Indonesia is said to be a waking giant for e-commerce and the country’s digital landscape is possibly the most attractive in the world, according to Indrasto Budisantoso, chief executive (CEO) and country head for the daily deals site Groupon Indonesia.
Following his keynote at the inaugural SES Jakarta in InterContinental MidPlaza, in this video interview, Budisantoso tells ClickZ why Indonesia, or Jakarta specifically, is ripe to be an e-commerce hub in the region and how the global group-buying site is localizing for the Indonesian market.