Indonesia is said to be a waking giant for e-commerce and the country’s digital landscape is possibly the most attractive in the world, according to Indrasto Budisantoso, chief executive (CEO) and country head for the daily deals site Groupon Indonesia.
Following his keynote at the inaugural SES Jakarta in InterContinental MidPlaza, in this video interview, Budisantoso tells ClickZ why Indonesia, or Jakarta specifically, is ripe to be an e-commerce hub in the region and how the global group-buying site is localizing for the Indonesian market.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.