Digital MarketingStrategiesVIDEO: MRY’s Berkowitz Says “Marketers Drinking Their Own Kool-Aid” for Super Bowl

VIDEO: MRY's Berkowitz Says "Marketers Drinking Their Own Kool-Aid" for Super Bowl

MRY's CMO, David Berkowitz, shares his thoughts on a range of topics, including marketing in the age of wearable tech, the Super Bowl, the Olympics as well as the convergence of digital and TV.

ClickZ spoke to David Berkowitz, chief marketing officer (CMO) at creative and tech agency MRY, to discuss the trend of wearable technology from a marketing perspective and find out how it will impact business.

While Berkowitz is very upbeat about the development for the industry, he is also very candid about his views on other topics, such as the Super Bowl, for which, he says “marketers are starting to drink their own Kool-Aid.”

Another thing to look out for in the coming weeks are the Olympics. For that, Berkowitz is excited to “see how digital marketing really connects with television.”

An important element to keep in mind while reading this is that MRY just won the OMMA (Online Media, Marketing and Advertising) Magazine award for Agency of the Year for social. 

Watch what MRY’s CMO has to say.

We’ll be chatting with Berkowitz every couple of months from now on, so let us know what you’d like to find out from him, and, of course, stay tuned!

Related Articles

How financial services CMOs should approach regulation

Digital Transformation How financial services CMOs should approach regulation

2m Al Roberts
How deep learning is changing the game for both advertisers and consumers

Data-Driven Marketing How deep learning is changing the game for both advertisers and consumers

10m Daniel Surmacz
What automated ads mean for advertisers

Marketing Automation What automated ads mean for advertisers

10m Nelson Elliott
7 tips for successful client strategy meetings

Marketing 7 tips for successful client strategy meetings

11m Clark Boyd
How can chief marketing officers use disruption to stay ahead?

Asia How can chief marketing officers use disruption to stay ahead?

1y Sophie Loras
What's holding back CMOs in Asia?

Asia What's holding back CMOs in Asia?

1y Sophie Loras
What are the biggest obstacles to programmatic advertising?

Data-Driven Marketing What are the biggest obstacles to programmatic advertising?

1y Rebecca Sentance
Verizon acquires Yahoo's operating business for $4.8 billion

Agency Spotlight Verizon acquires Yahoo's operating business for $4.8 billion

1y Sophie Loras