ClickZ spoke to David Berkowitz, chief marketing officer (CMO) at creative and tech agency MRY, to discuss the trend of wearable technology from a marketing perspective and find out how it will impact business.
While Berkowitz is very upbeat about the development for the industry, he is also very candid about his views on other topics, such as the Super Bowl, for which, he says “marketers are starting to drink their own Kool-Aid.”
Another thing to look out for in the coming weeks are the Olympics. For that, Berkowitz is excited to “see how digital marketing really connects with television.”
An important element to keep in mind while reading this is that MRY just won the OMMA (Online Media, Marketing and Advertising) Magazine award for Agency of the Year for social.
Watch what MRY’s CMO has to say.
We’ll be chatting with Berkowitz every couple of months from now on, so let us know what you’d like to find out from him, and, of course, stay tuned!