ClickZ spoke to David Berkowitz, chief marketing officer (CMO) at creative and tech agency MRY, to discuss the trend of wearable technology from a marketing perspective and find out how it will impact business.
While Berkowitz is very upbeat about the development for the industry, he is also very candid about his views on other topics, such as the Super Bowl, for which, he says “marketers are starting to drink their own Kool-Aid.”
Another thing to look out for in the coming weeks are the Olympics. For that, Berkowitz is excited to “see how digital marketing really connects with television.”
An important element to keep in mind while reading this is that MRY just won the OMMA (Online Media, Marketing and Advertising) Magazine award for Agency of the Year for social.
Watch what MRY’s CMO has to say.
We’ll be chatting with Berkowitz every couple of months from now on, so let us know what you’d like to find out from him, and, of course, stay tuned!
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.