MarketingConference CoverageVIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

In ClickZ’s video interview at Cannes, senior executives from Procter & Gamble and The Ipsos Girls’ Lounge talked about female leadership and how the industry can help girls be heard.

Facebook’s chief operating officer, Sheryl Sandberg, is not the only female leader who asks women to lean in. Senior marketing executives from Procter & Gamble and The Ipsos Girls’ Lounge also encourage women to achieve their ambitions.

Fama Francisco, the woman behind Procter & Gamble’s “Like A Girl” campaign and the company’s vice president and general manager, shared her thoughts on how to get girls and women into senior management positions.

“I think this is a perfect time for us to take girl power even further. I believe we can get all women to be as confident as they deserve to be,” she told ClickZ at Cannes. “The potential of women is unlimited no matter what field they are in.”

Shelley Zalis, who founded The Ipsos Girls’ Lounge as a “sisterhood” to support and encourage women in the marketing industry, agreed that empowerment is crucial for pulling more females into the spotlight. 

“Not only acting like a girl, but also bringing girl power is very important,” she said. “A woman who wants to be a man is a waste of a woman.”

What challenges do female leaders face as they work their ways up? What can we do as an industry to give women a way to be heard? Watch ClickZ‘s video interview below to hear what Francisco and Zalis had to say.

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