Chris Cobb, creative director at SapientNitro talks to ClickZ at South By Southwest (it has taken a while to get this video up but we loved what SapientNitro were doing so much that we still wanted to share with you!) about some of the work the agency has been doing recently.
Cobb says that there has been a focus on pushing clients to incorporate digital into physical spaces.
He also gives details on SapientNitro’s ‘Summit Outfitters’ – the fictitious retail brand set-up to bring a user’s journey to life.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.