Chris Cobb, creative director at SapientNitro talks to ClickZ at South By Southwest (it has taken a while to get this video up but we loved what SapientNitro were doing so much that we still wanted to share with you!) about some of the work the agency has been doing recently.
Cobb says that there has been a focus on pushing clients to incorporate digital into physical spaces.
He also gives details on SapientNitro’s ‘Summit Outfitters’ – the fictitious retail brand set-up to bring a user’s journey to life.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?