The data-driven digital ad world is dominated by large agency trading desks and big advertisers using DSPs. But a young firm based in Toronto believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too.
SiteScout launched in 2009 and just a few years later has 5,000 active registered customers that use its self-serve platform for selling and buying data through ad exchanges and running display campaigns. The 25-employee firm is building out offices in Brazil, Germany, and Israel, and typically has between 200 and 500 active ad campaigns running on any given day.
ClickZ sat down with SiteScout CEO Paul Mokbel to discuss how the firm serves small, niche agencies and advertisers.
New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them.
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. But are users seeing the benefits?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.