With big data and analytics becoming more important to the industry than they have ever been before, the International Data Corporation estimates the APAC market (excluding Japan) to be worth $2.38 billion by 2017. Realizing the opportunity, three former Google execs founded Sparkline, a web and mobile analytics firm, last November.
The Singapore-based co-founders and managing partners – Aleetza Senn, Timo Josten, and Vinoaj Vijeyakumaar – are optimistic about marketers’ growing demand for analytics services in the region. After all, Sparkline’s clients already include Google, SingPost, Malaysia Airlines, and Bangkok Air, among others across Asia in e-commerce, travel, and financial services.
Watch the video as the Sparkline execs explain their takes on actionable analytics and the emerging trends for Asia Pacific in the coming months.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics ... read more
Something I’m asked frequently at conferences and from marketers is what metrics they should be striving for from their social media marketing. ... read more