Predictive analytics are changing the processes and daily decisions for many B2B marketing practitioners. But how can these next-gen capabilities lend themselves to the strategic responsibilities of a CMO? CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability.
- What are the primary pressures facing B2B CMOs today?
- How do CMOs currently gather insight on their customers and the market?
- What do CMOs need to implement to increase their contribution to revenue?
- The definition of success varies. What metrics are essential for measuring long-term success?
- What are the technology risks CMOs need to avoid?
Speaker: Angela Zener, Senior Vice President of Marketing, Radius
Angela has more than 15 years of experience leading high performing marketing organizations at major technology companies including SAP, LexisNexis, and Findly. Angela holds both a BA and MA from the University of California, Berkeley.
Please complete this brief form to access the video:
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.