Digital MarketingDisplay AdvertisingVIDEO: The Tricky Future of Ads on Wearable Devices – Big Spaceship’s Lebowitz

VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebowitz

CES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising? Big Spaceship CEO, Michael Lebowitz, shares his views.

Ahead of the 2014 Consumer Electronics Show (CES) in Las Vegas, ClickZ sat down with Michael Lebowitz, chief executive of Big Spaceship and member of the Interactive Advertising Board, to discuss his vision on the future of advertising in wearable devices such as Google Glass.

Leveraging context and data-driven insights will be the only way to go as users will have no tolerance on display ads overlayed on their vision: more than ever, user experience and user-centered approaches will be the key. Privacy levels need to be fully controlled by the wearer, i.e. user, and s/he will also decide all the parameters that will apply to ads s/he’ll tolerate.

There is no other option – unless of course, ads are just taken out of the equation. But that would be a hard stop for the industry. Strangely enough, Lebowitz starts by saying he hopes there will be no ads on wearable devices. Watch his arguments:

Related Articles

Are we about to enter an era of ad transparency?

Display Advertising Are we about to enter an era of ad transparency?

3w Al Roberts
A guide to five Facebook ad types that will reach your marketing objectives

Display Advertising A guide to five Facebook ad types that will reach your marketing objectives

3m Tereza Litsa
The CMO's guide to the new IAB Standard Ad Unit Portfolio

Display Advertising The CMO's guide to the new IAB Standard Ad Unit Portfolio

5m Al Roberts
How the whitelisting trend could impact the digital ad market

Digital Advertising How the whitelisting trend could impact the digital ad market

8m Al Roberts
The evolution of display: How is advertisers' use of display advertising changing?

Ad Industry Metrics The evolution of display: How is advertisers' use of display advertising changing?

9m Rebecca Sentance
Optimizing Facebook ads for success and better ROI in 2017

Display Advertising Optimizing Facebook ads for success and better ROI in 2017

9m Eimantas Balciunas
How can you improve your display advertising performance?

Display Advertising How can you improve your display advertising performance?

1y Rebecca Sentance
Content is king in the fight against ad blockers

Display Advertising Content is king in the fight against ad blockers

1y Al Roberts