MediaPublishingVIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising.

Native advertising has been big news recently as the industry is trying to figure out if it is the next big thing or just the flavor of the month.

ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at StumbleUpon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising.

Newland and Perelman also talk about the most important elements to consider when creating advertising coupled with editorial. They discuss the issues around consumer trust, as well as the role that old fashioned creativity plays in the new world.

Related Articles

Verizon acquires Yahoo's operating business for $4.8 billion

Agency Spotlight Verizon acquires Yahoo's operating business for $4.8 billion

1y Sophie Loras
Why Tencent's deals with Publicis and WPP are good for global advertisers

Agency Spotlight Why Tencent's deals with Publicis and WPP are good for global advertisers

1y Sophie Loras
How the future of advertising is in servicing the 'moment'

Asia How the future of advertising is in servicing the 'moment'

1y Sophie Loras
What can Medium's Creative Exchange bring to native advertising?

Content Marketing What can Medium's Creative Exchange bring to native advertising?

1y Rebecca Sentance
How Snapchat is becoming more appealing to publishers

Media How Snapchat is becoming more appealing to publishers

2y Tereza Litsa
Stats of the week: consumers say no to online advertising

Ad Industry Metrics Stats of the week: consumers say no to online advertising

2y Sophie Loras
Ad buying: a glossary of key terms and acronyms

Media Buying Ad buying: a glossary of key terms and acronyms

2y Mike O'Brien
What does the IAB's 'DEAL' plan mean for ad blocking?

Publishing What does the IAB's 'DEAL' plan mean for ad blocking?

2y Mike O'Brien