Native advertising has been big news recently as the industry is trying to figure out if it is the next big thing or just the flavor of the month.
ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at StumbleUpon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising.
Newland and Perelman also talk about the most important elements to consider when creating advertising coupled with editorial. They discuss the issues around consumer trust, as well as the role that old fashioned creativity plays in the new world.
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.
For the publishing industry, 2016 saw the rise of news aggregators – mobile-friendly apps able to deliver personalized, ultra-relevant content from multiple sources in seconds. Here are five of the most interesting and innovative.