Native advertising has been big news recently as the industry is trying to figure out if it is the next big thing or just the flavor of the month.
ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at StumbleUpon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising.
Newland and Perelman also talk about the most important elements to consider when creating advertising coupled with editorial. They discuss the issues around consumer trust, as well as the role that old fashioned creativity plays in the new world.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.
Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.