As we look ahead to the new year, ClickZ asked a number of industry experts (including the president of global marketing and innovation at Dunkin’ Donuts, the global chief marketing officer at Havas Worldwide, and the vice president of sales and marketing at Buzzfeed, to name but a few!) what they believe all digital marketers should be focusing on in order to achieve maximum ROI in 2014. Here’s what they came up with:
What are some of the major developments that are likely to shape multi-channel marketing in 2017?
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
What’s behind a successful data-driven marketing strategy?