As we look ahead to the new year, ClickZ asked a number of industry experts (including the president of global marketing and innovation at Dunkin’ Donuts, the global chief marketing officer at Havas Worldwide, and the vice president of sales and marketing at Buzzfeed, to name but a few!) what they believe all digital marketers should be focusing on in order to achieve maximum ROI in 2014. Here’s what they came up with:
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ... read more
User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ... read more