As we look ahead to the new year, ClickZ asked a number of industry experts (including the president of global marketing and innovation at Dunkin’ Donuts, the global chief marketing officer at Havas Worldwide, and the vice president of sales and marketing at Buzzfeed, to name but a few!) what they believe all digital marketers should be focusing on in order to achieve maximum ROI in 2014. Here’s what they came up with:
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.