Emerging TechnologyMobileVIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable.

Larger mobile screens such as those like Apple’s iPhone 6, released in September last year, will erode website visits made on tablets, says Joe Martin, senior analyst, Adobe Digital Index.

According to Martin, mobile is taking the advertising world “by storm” and there has been an increase of clicks on ads coming from these devices since the release of larger smartphones. While Adobe data from the Digital Index does not specifically break down ad stats by screen size, it does “indicate” that the rise is due to the introduction of bigger phones, he says.

“In Q4 of last year, website visits from tablet consumption fell and we put that down to the larger screen. Meanwhile retail, and media and entertainment consumption on smartphones went up as the screens got larger,” comments Martin.

As a result, Martin predicts that the value of cost-per-click (CPC) mobile ads will soon become more valuable. He also believes it is a “crucial” time for marketers to make sure their mobile Web and app experiences are optimized in order to provide the best user experiences possible for consumers.

“Now is the time to make sure that consumers that come to your mobile site or app are not just bouncing due to poor experiences. The winners will be the ones that get this right,” he says.

To find out what else Martin had to say, as well as his other predictions for the year ahead, watch the video interview below.

Related Articles

5 businesses using AI to predict the future and profit

AI 5 businesses using AI to predict the future and profit

1y Clark Boyd
How can analytics and AI allow marketers to predict the future?

AI How can analytics and AI allow marketers to predict the future?

1y Clark Boyd
You need quiet to plan strategy; here's how to get it

Insights You need quiet to plan strategy; here's how to get it

1y Ryan Phelan
How to build a successful digital video strategy in 2017

Marketing How to build a successful digital video strategy in 2017

2y Tereza Litsa
Q&A: EditorEye’s Nick Gregg on how to stay ahead of the curve as a marketer

Analytics Q&A: EditorEye’s Nick Gregg on how to stay ahead of the curve as a marketer

2y Guest Writer
Top trends marketers need to know for the holiday season

Marketing Top trends marketers need to know for the holiday season

2y Tereza Litsa
Seven ways to future-proof your digital strategy

Asia Seven ways to future-proof your digital strategy

2y Sophie Loras
Which digital channel has the brightest future for business?

Conference Coverage Which digital channel has the brightest future for business?

2y Lian Cimet