The audience for ad network VideoEgg’s live streaming event this afternoon was unforgiving after the program started late and then encountered intermittent blackouts during the first 40 or so minutes.
The event, “Seven Minutes to Reinvent the Internet for Advertising,” was hosted on uStream, included a Twitter feed, and featured high-profile panelists such as Denuo CEO Rishad Tobaccowala and GroupM Interaction Worldwide CEO Rob Norman.
“I scream. You scream. We all scream at UStream,” complained @gregstielstra on Twitter, using the event’s hash tag, #7minutes. “This stream is a prime example of why interactive advertising is bleak,” @rabbityz tweeted 30 minutes into the event.
@videoegg attributed the technical difficulties to the number of online participants, which totaled about 600 people at one point. “hey folks! we’re working out the kinks of the live stream as the online audience number increases, thanks for hanging with us,” @videoegg tweeted.
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