More NewsViewpoint Reports Net Loss

Viewpoint Reports Net Loss

On the bright side, sales were strong for the company's Unicast-branded rich media formats.

Graphics company and rich media ad enabler Viewpoint experienced growth in its advertising business last quarter, but that didn’t save it from a $450,000 net loss on revenue of $6.6 million.

Sales of the company’s Unicast-branded advertising products were $1.2 million, compared with $732,000 for the previous quarter. Viewpoint acquired Unicast at the end of 2004.

Additionally, a pro bono campaign Viewpoint created in June for an organization headed by Bono from the group U2 in support of the G8 Summit was a great success, and boosted the installed base for its toolbar application, executives said.

“[We] exceeded the goal of one billion impressions. We delivered 1.2 billion by the beginning of the G8 Summit,” said Jay Amato, president and chief executive officer at Viewpoint. “This proved publicly that our company is capable to deliver to our advertisers.”

Amato said Viewpoint has struck a branding deal with Konica Minolta to use the Photomat brand name for photo services, with a redesigned Web site to launch in October with aggressive marketing campaigns through the fourth quarter.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts