Social media marketing firm Viralheat has launched a platform it says helps developers make apps “more social.”
Word-of-mouth marketing platform SocialChorus and cloud-based, real-time marketing analytics platform Anametrix are its first users.
According to Viralheat, the platform allows developers and companies to integrate social data and capabilities like management, engagement, sentiment analysis, publishing and monitoring into their applications.
SocialChorus is using the suite of APIs to provide insights for its customers, Viralheat says. With the integration of the sentiment analysis API, Viralheat says its dashboard delivers real-time feedback on the mood of advocate content and comments.
Per Viralheat, Anametrix uses the new APIs to help customers market more effectively and increase revenue.
Viralheat also says its scalable cloud infrastructure takes care of details like scheduling messages and monitoring conversations in real-time, freeing up developers to focus on their applications.
Viralheat says it has 12,000 customers.
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.