MarketingSports & EntertainmentVirgin America’s Loopt Campaign Is Big on Prizes

Virgin America's Loopt Campaign Is Big on Prizes

Every check-in at SFO terminal will garner a free gift for three months.

virginamericaVirgin America, long known for its social media prowess, somehow manages to raise the bar with its latest campaign. For the next three months, the airline will give away a prize to every person who uses geo-social app Loopt to check in at its T2 terminal at the San Francisco International airport.

Loopt didn’t disclose how many daily check-ins have been averaged at T2, Virgin’s social-media-minded terminal that opened last spring after a major renovation. But it said that the terminal averages 9,500 outbound travelers per day.

Of that number, those who check in via Loopt can win anything from a free flight to complimentary gift items at retailers in T2, such as Cat Cora’s Kitchen, Kiehl’s, Napa Farms Market, and Natalie’s Candy Jar. Morgans Hotel Group is also a partner, giving away random suite rentals for the Mondrian hotel in Los Angeles and the Clift in San Francisco.

Mountain View, CA-based Loopt, which claims 5 million users, has created a customized prize generator for the effort. A spokesperson for the company said that Virgin America, the T2 retailers, and Morgans Hotel Group were contributing to the cost of the daily prizes.

Most geo-social campaigns reward users with discounts or swag only after multiple check-ins.

Related Articles

The Digital Arms Race in San Francisco: New speakers, new formats, new events

Conference Coverage The Digital Arms Race in San Francisco: New speakers, new formats, new events

1y Mike O'Brien
10 tips for marketing success on LinkedIn

Asia 10 tips for marketing success on LinkedIn

2y Sophie Loras
What personalization means for the travel industry

Data-Driven Marketing What personalization means for the travel industry

2y Mike O'Brien
Five signs your brand isn't as multichannel as it should be

Marketing Five signs your brand isn't as multichannel as it should be

2y Guest Writer
Has targeting gone too far? How Amazon ruined Christmas

Data-Driven Marketing Has targeting gone too far? How Amazon ruined Christmas

2y Mike O'Brien
The pros and cons of beacon-based marketing

Local The pros and cons of beacon-based marketing

2y Mike O'Brien
A recap of the coolest wearables at CES

Conference Coverage A recap of the coolest wearables at CES

2y Mike O'Brien
How UX helped Netflix take over the world

Conference Coverage How UX helped Netflix take over the world

2y Mike O'Brien