Virgin Atlantic Airways’ just-launched American campaign, Love From Above continues the real-speak whimsy that is a hallmark of the Virgin brand. It poses questions to travelers such as, “Shouldn’t a seat recharge more than your laptop?”
Developed by agency-of-record McKinney, the campaign is notable for a substantial mobile component. Virgin’s first WAP site, http://LoveFromAbove.mobi, aimed at fliers in and out of New York and Chicago, passes along info on complimentary taxi rides in wrapped London cabs, British pub events, and free movie passes. A Valentine’s Day surprise is promised to top off the launch.
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