Virgin Media Joins T-Mobile, Adopts Yahoo Mobile Search Tool

clickz_ukandeu.gifU.K. mobile network operator Virgin Mobile has partnered with Yahoo to power search functions on its re-launched mobile portal. As of December 8, the portal will take on the branding of its parent company, Virgin Media, and will integrate Yahoo’s oneSearch technology.

Yahoo also said today that it plans to deliver mobile sponsored search results and contextually served sponsored listings via the portal early next year, and that it is focusing on, “creating the monetization engine for the mobile Internet.”

Despite its troubles, the Internet giant appears to be making decent progress in the mobile search sector, having secured an exclusive deal with T-Mobile in February, representing 11 European Markets. At the time, a Yahoo spokesperson described mobile search as a “key area in the future of Yahoo.”

Search results via the Virgin portal will now include photos from Flickr, financial data, integrated information from Wikipedia and Yahoo Answers, and downloadable content such as ringtones and mobile games.

Related reading